The National
Organisation
for Dance

Strategic Plan
2025—2028

The Strategy

Dance Ireland’s Strategic Plan 2025—2028, is a roadmap shaped by deep listening, learning and engagement with the dance community. It affirms our commitment to advancing the art form of dance, supporting artists, and responding meaningfully to a sector that is continuously evolving, and growing in diversity and complexity.

This strategy sets the direction for Dance Ireland over this period, supporting us to create and to hold space for artists and the art form of dance which is ever evolving. To lead and, also, to be responsive. To work collaboratively with artists and stakeholders, within a moving and shifting ecology – nationally and internationally. To support the empowerment of artists and take co-responsibility with them for the development of the sector.

Our vision is of an Ireland where dance is valued as an art form and respected profession, and is actively, confidently, and accessibly part of people’s lives.

Originally founded as the Association for Professional Dancers in Ireland, we are 35+ years established as the national representative and development organisation for dance.

35+

Years Established

Our values shape who we are, how we operate, and the culture we nurture as an organisation.

Sustainability

Interdependence

Inclusion

We will focus our resources on the following strategic priorities:

Deepen Connection

Build Expertise

Advance Advocacy

Foster Innovation

Four key pillars align our programme with our strategic priorities:

Artist Support Advocacy Professional Development Public Engagement

Download the
Dance Ireland Strategy
2025—2028

PDF – 324kb

Download

Our new brand identity

To bring our new strategy to life, and help us to deliver on our ambitions, we have created a new brand identity for Dance Ireland.

At its core, our brand is about advancement. We champion the art form. We support artists in developing their careers. And we connect dance to broader cultural conversations and communities.

To reflect this our new visual language is professional, inclusive and ambitious for the future. Our typography is clear and rigourous. Our colour palettes feel bold and optimistic. Our patterns and image treatments are dynamic and expressive. When used together, our flexible design system allows us to communicate with authority when needed, while adopting a more approachable, accessible voice where appropriate. This enables us to strike the right balance for a national organisation serving broad and diverse audiences.